Keys to Effective Networking

Too many entrepreneurs I meet in my role as a business advisor still seem to believe networking is all about selling and convincing everyone that what you have will change the world. While selling is still key with customers, networking with peers and investors today is still about building relationships, listening to the needs of someone else, and suggesting a win-win opportunity.

For example, if that person is an investor, listen for a background in technology or a focus on financial returns, before highlighting your vision to change the social culture. If the peer is a potential co-founder, find out what complementary skills they could bring to your startup before wasting time for both of you, and missing a relationship, by pitching the product or technology.

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Last-modified: 2020-09-29 (火) 18:10:53 (108d)