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I don’t have what you would refer to as “proof” of this statement’s validity, so take it for what it’s worth. I think that advertisers who choose to depict men as mindless sex addicts in their ads (even if they are for male products) are not targeting the enlightened young male market segment. My guess would be that they are in fact targeting wives who find the stereotype comical, or perhaps even the unfortunate ladies who identify with that model.
Again, just my .02.
Denise Lane Denise Lane February 24th, 2010 at 5:59 pm3 While neither husband nor father, I agree that you’re dead on with wanting advertising that depicts REAL men rather than brainless tough guys or emasculated ninnies.
You might be surprised to know that many women are tired of not only those ads but also the ridiculous sitcoms that have husbands looking more like barbarians or weanies than the strong, loving, FAITHFUL men we know in reality.